Design Brief - My target consumer is a laid-back, social and active individual aged 20–35 who values life experiences such as festivals and nights out but also enjoys spending time in the mountains and outdoors specifically in the winter. They likely work in a creative field with a flexible schedule rather than a typical office 9-5. They wear these pieces for everyday outings, nights out, festivals, concerts, and winter activities such as skiing or snowboarding. They need clothing that keeps them warm while still allowing them to express their personality through interesting colors, designs, and a stylish aesthetic. There are many possible brands that could carry the pieces such as Bloomingdale’s, Urban Outfitters, and Abercrombie.  And some of the bigger winter jackets and snowpants could be sold at more sporter stores such as Columbia. The collection would hang next to brands like Patagonia, The North Face, Free People, Ralph Lauren, and J.Crew. The collection’s price range spans from an opening price point of $60 to a closing price point of $250.